Our 1st logo v.s our official logo

The logo on the left was the original Xceed logo, the second one is our official primary logo however, we have a secondary logo, a simplified logo, and sub-mark logo as well.

both logos have symbolism within them, for instance the original logos "easter-egg" is the ascending arrow that comes out of the X. The arrow starts at a plateau then ascends, then plateaus again, then ascends... We did this to represent one's journey to success, it represents that our path is not always going to go up constantly, but that we will have times of stagnant growth, "boring" growth where we think nothing is happening, but really something beautiful is being made- it just takes time. The arrow also represents that we must allow ourselves to chase greatness.

The logo on the right has a less noticeable easter-egg hidden within the red X. yYou might notice that there are slashes, one on the bottom left side of the red X, and one on the top right of it. What you may not notice is that the distance between the bottom and it's slash is smaller than the top and its slash. I, did this because I have always said that the finish is just as important as the start. Starting is important, but as a swimmer the only thing between you and being a winner, is how badly your willing to fight for the finish when your in a close race. Since I've lived by this for years I decided to incorporate it into the logo by making the top just a tad bit thicker than the bottom, because once again both are highly important, but finishing takes another level of obsession. 

You must be obsessed with the win, you must see it in your mind, and then execute.

-I also liked the font on the new logo, much more :)

-Ximena (Founder)